Rwanda Tourism Forum and Awards 2026

Smart Tourism for High-Value Growth: leveraging digital innovation, AI and sustainability for a resilient tourism sector.

26 and 27 November 2026/Kigali, Rwanda

Organised by the Rwanda Chamber of Tourism. The Forum opens in

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About the Forum
Organised byRwanda Chamber of Tourismrcot.org.rw

A private-sector-led platform to promote tourism, strengthen partnerships, stimulate innovation and foster excellence across Rwanda's tourism and hospitality industry.

The Rwanda Chamber of Tourism is the umbrella organisation representing the private sector in Rwanda's tourism and hospitality industry, bringing together professional associations across the value chain.

In line with NST-2, tourism is a priority sector, built on a high-value, low-volume eco-tourism strategy where product development, quality service and conservation are central.

Date26-27 Nov2026, Kigali
Attendance400Leaders across the tourism ecosystem
Rwanda's 2029 targetUSD 1.1bnTourism receipts, nearly doubled
Vision2050A high-income Rwanda with high-value tourism as a major contributor
Wetlands and green hills on the edge of Kigali under a bright sky
High-value eco-tourism
The 2026 theme

Smart Tourism for High-Value Growth: leveraging digital innovation, AI and sustainability for a resilient tourism sector.

Digital innovation

Data-driven solutions that improve competitiveness, profitability and visitor management.

Artificial intelligence

AI and digital marketing applied to customer care, service delivery and operations.

Sustainability

Positioning Rwanda as a premium, sustainable destination built to last.

Programme

Four components, one forum

From policy to practice to recognition. Every session places smart tourism and digital solutions at the centre.

1

High-level opening forum

Government leaders, private sector representatives and industry experts discuss strategic priorities, policy directions and digital solutions adoption across the tourism business ecosystem.

2

Panel discussions

26 November, Hustle Academy

Embracing digital solutions and AI to improve efficiency, customer experience, marketing and sales, together with tourism training and market demand, and a call for collaboration between institutions, technology providers and businesses.

3

Tourism innovation and expo

A showcase of digital technologies and smart tourism solutions that support the transformation of the industry.

4

Closing gala dinner and awards night

27 November

An evening recognising outstanding achievement, innovation and service excellence in Rwanda's tourism and hospitality industry.

Objectives

What the Forum sets out to achieve

Promote digital and AI adoption

In operations and marketing, to improve efficiency, visitor experience and global competitiveness.

Strengthen public-private dialogue

A platform for government, private sector and development partners on policy, investment and growth.

Showcase Rwanda

Highlighting high-value tourism products and experiences that reinforce a premium positioning.

Build capacity

Knowledge-sharing and exposure to innovative practices and emerging global trends.

Stimulate partnerships

Linking operators, investors and technology providers to expand markets and investment.

Foster excellence

Raising customer care and service standards, and recognising outstanding contributions through the Rwanda Tourism Awards.

Outcomes and audience

What attendees take away, and who they meet

Expected outcomes

  • Improved digital readiness and innovation adoption among tourism operators
  • Greater awareness and capacity in smart tourism
  • Enhanced regional and international visibility for Rwanda
  • Stronger collaboration between private sector, government and technology partners

Who attends

  • Government and public sector leaders
  • International and regional tourism experts
  • Specialists in digital marketing, AI and innovation
  • Investors and development partners
  • Private sector leaders and SMEs
  • Youth and women start-ups, and community tourism representatives
Rwanda Tourism Awards

An evening to honour excellence

The closing gala dinner and awards night recognises the individuals, businesses and initiatives enhancing visitor experiences and advancing the competitiveness of Rwanda's tourism industry.

  • Outstanding achievement
  • Innovation
  • Service excellence
Partners

Partnering with the Chamber

The Rwanda Chamber of Tourism is engaging a broad range of partners to deliver the Forum.

  • Government institutions
  • Development partners and multilateral organisations
  • Financial institutions and investors
  • Airlines and transport companies
  • ICT and technology firms
  • Tourism training institutions and schools
  • Hospitality groups and tourism brands
  • Media and communication partners

Discuss a partnership

In partnership with
Rwanda Development Board Chamber of Tourism Rwanda ICT Chamber

Take your place at the Forum

26 and 27 November 2026, Kigali. Limited to 400 participants.

Register to attend